In a world where personal identity is increasingly fluid and expressive, the fragrance industry is finally catching up. For decades, perfumes were divided into rigid categories: floral and sweet for women, musky and woody for men. But the rise of genderless perfume is changing all of that—and 2024 has become a landmark year for this shift.

More people are now asking: Why should scent have a gender at all? The answer from modern fragrance houses is simple—it shouldn't. And in response, gender-neutral fragrance brands are booming, creating perfumes that anyone can wear, based solely on mood, identity, or personal style.

Here’s your ultimate guide to the top genderless perfume brands leading the 2024 movement, their standout scents, and what makes them revolutionary.

💡 What Does “Genderless Perfume” Really Mean?

Genderless or unisex perfumes don’t rely on gender norms to define their audience. Instead, they blend notes traditionally considered masculine and feminine, resulting in beautifully balanced compositions.

Rather than focusing on “perfume for men” or “women’s fragrance oils,” these brands create scents based on personality, emotion, or experience.

Common Notes in Genderless Fragrances:

White musk – clean, skin-like, sensual
Sandalwood essential oil – warm, creamy, grounding
Citrus and herbs – fresh and uplifting
Oud and musk – rich, smoky, and mysterious

🔥 Why Genderless Perfume Is Trending in 2024

The shift toward gender-neutral scents is driven by a mix of cultural and consumer changes:

🌈 More gender fluidity and inclusivity in beauty
🌍 Gen Z and Millennials demanding authenticity
💡 Marketing focused on emotion and identity, not stereotypes
🧴 Minimalist aesthetic and skin-scent trends

Even mainstream brands are beginning to shift—but indie and niche perfume houses are truly leading the way.

🌟 Top Genderless Perfume Brands You Need to Know in 2024

Let’s explore the trailblazers that are redefining what fragrance means today.

1. Byredo

Founded by: Ben GorhamBased in: Stockholm, Sweden

Byredo has long ditched gender labels in favor of memory-based storytelling. Each scent evokes a moment, a place, or a feeling—and the unisex packaging reinforces its neutrality.

Best Genderless Perfumes:

Gypsy Water – citrus, juniper, sandalwood, vanilla
Mojave Ghost – musky, floral, airy
Super Cedar – woody, crisp, skin-hugging

Why It’s Leading the Movement:Byredo blends art and emotion into modern, elegant formulas that appeal to everyone.

2. Le Labo

Founded by: Fabrice Penot & Edouard RoschiBased in: New York, USA

Every Le Labo perfume is labeled simply—like Santal 33, a name now synonymous with genderless fragrance. Their scents are made to be lived in, evolving uniquely on every person’s skin.

Best Gender-Neutral Picks:

Santal 33 – leather, sandalwood, cardamom
Another 13 – ambroxan, musk, woody
Thé Noir 29 – tea, fig, bergamot

Why It’s Leading the Movement:Their branding and formulations scream minimalism, individuality, and artistic freedom.

3. Maison Louis Marie

Based in: Los Angeles, USA (French roots)Focused on: Clean ingredients & sustainability

This clean beauty favorite creates delicate, earthy unisex scents that are vegan and toxin-free. Their roll-on Eau de Parfum (EDP) oils are perfect for on-the-go wear and layering.

Top Scents:

No.04 Bois de Balincourt – sandalwood, vetiver, amber wood
Antidris Cassis – blackcurrant, white rose, musk
Vallee de Farney – citrus, wood, moss

Why It’s Leading the Movement:Accessible pricing, eco-conscious formulas, and a soft gender-free vibe.

4. DedCool

Founded by: Carina ChazBased in: Los Angeles, USA

DedCool makes genderless fragrances with a bold edge. Their branding feels like Gen Z’s version of clean beauty meets indie rock.

Popular Fragrances:

Fragrance 01 “Taunt” – vanilla, amber, bergamot
Milk – fresh and skin-like with a musky base
Xtra Milk – Milk’s more intense sibling

Why It’s Leading the Movement:Cool, modern, affordable—and totally unisex. Plus, they offer laundry detergent in matching scents.

5. D.S. & Durga

Founded by: David & Kavi MoltzBased in: Brooklyn, USA

This brand is known for quirky storytelling and genderless experimentation. Their perfumes are rich in oud, sandalwood essential oil, herbs, and other unexpected blends.

Notable Scents:

Radio Bombay – creamy sandalwood, copper, peach
I Don’t Know What – a “scent enhancer” with musky woods
Cowboy Grass – sagebrush, vetiver, basil

Why It’s Leading the Movement:They blend high-concept art and scent, proving that fragrance can tell stories without gender.

6. Fluorescent

Based in: USACreated by: Founder Sam Rader, a clinical psychologist turned perfumer

This small-batch artisan brand is rising fast in popularity thanks to gender-neutral scents with poetic backstories.

Fan Favorite:

Sundays – neroli, white musk, soft florals, very skin-like

Why It’s Leading the Movement:Small, sustainable, and soulful—an indie darling in the genderless space.

7. 19-69

Inspired by: Counterculture, freedom, and rebellious erasScents for: Everyone—bold, nostalgic, artsy

Each fragrance from 19-69 is an homage to an iconic place or time, like Studio 54 or Marrakesh.

Genderless Bestsellers:

Rainbow Bar – bourbon, leather, pine
Kasbah – white honey, sandalwood, oud
Chinese Tobacco – coriander, tobacco, vanilla

Why It’s Leading the Movement:Provocative, bold, and anti-label—perfect for scent rebels.

8. Malin + Goetz

Known For: Minimalist skincare and elevated, Eau de Cologne (EDC)-inspired fragrances

Their perfumes combine traditionally masculine and feminine perfume notes in sleek, accessible packaging.

Noteworthy Scents:

Leather – soft suede, lotus, green violet
Bergamot – bright citrus, musk, woody base
Cannabis – herbal, spicy, with a subtle sweetness

Why It’s Leading the Movement:No-fuss branding and universally wearable scents with skin chemistry in mind.

9. Escentric Molecules

The Concept: Molecule-based scents that enhance your natural skin chemistry

This revolutionary line uses synthetic molecules to enhance your body’s own scent, creating custom results per wearer. It doesn’t get more individual or genderless than this.

Star Product:

Molecule 01 – ISO E Super (woodsy-musk), smells different on everyone

Why It’s Leading the Movement:Invisible, intimate, and often complimented—this scent becomes you.

🧠 How to Choose the Right Genderless Perfume

Still not sure where to start? Here’s a simple breakdown by mood or vibe:

Vibe	Try This Brand	Scent Suggestion
Minimalist Skin-Like	Maison Louis Marie / DedCool	No.04 Bois / Milk
Artistic + Bold	D.S. & Durga / 19-69	Radio Bombay / Kasbah
Clean and Fresh	Malin + Goetz / Fluorescent	Bergamot / Sundays
Warm and Woody	Le Labo / Escentric Molecules	Santal 33 / Molecule 01

💬 Final Thoughts: Scents Without Borders

The future of perfume is personal, not prescriptive. In 2024, fragrance lovers are turning away from “his” and “hers” to embrace signature scents that align with identity, mood, and memory.

Whether you gravitate toward warm oud and musk, bright citrus, or soft white florals with white musk, there’s a genderless perfume for you. These brands aren’t just hopping on a trend—they’re defining a new era of freedom in fragrance.

So ditch the label, find your vibe, and wear what you love.

Genderless Perfume Brands Leading the 2024 Movement